Instagram has changed from a simple photo-sharing app into a powerful platform for shopping and business. It is no longer just about posting pretty pictures.

Instagram is the third-largest social channel in the world with more than 2 billion users monthly. It is now a space where brands create their identities. People now find and buy products they love through Instagram. it’s a place where businesses and brands can connect with an engaged audience.

However, how do you turn an Instagram user into a loyal customer? The key is keeping track of your Instagram stats. Understanding how users interact with Instagram is key to improving your strategy.

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7 Statistics About Instagram Users to Plan Your Growth

This Instagram user statistics can give you valuable insights into their behavior and preferences and is helpful to connect with the audience effectively.

• It is still the most popular activity to share photos and videos on Instagram. About 4% of users still use Instagram to share their creativity and express themselves through their posts.
• Only 2% of Instagram users use the platform exclusively which means most people are active on multiple platforms. Most users also use other social media sites like TikTok (52.8%), Facebook (80.8%), and YouTube (77.4%). This means it is really important for you to have a strong marketing strategy that works across different platforms to be successful.
• According to 21% of users on social media, Instagram is a social media platform they love.
• More and more users are using Instagram mainly for entertainment. About 8% of users say that finding funny or entertaining content is their second favorite activity on the platform. It means brands and businesses should engage their audience with creative and fun content.
• People spend about 1 minutes each day on Instagram. There is plenty of content to enjoy with all the features like the feed, reels, stories, and the explore page.
• Each day, users share a surprising 3 billion images on the platform. Interestingly, only 16% of U.S. adults use Instagram to get their news.
• Additionally, 58% of Instagram users turn to the app to learn more about brands and products. It means Instagram is more than just sharing images. It is an important source for users to get brand info.
• According to these statistics, it makes sense that marketers and brands should be active on Instagram. They are using Instagram for products promotions as well. It can help you find your target audience on the platform and boost your brand’s presence when you working by keeping statistics in mind.
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Demographic Statistics of Instagram Users

It helps you see who is using the platform when you look at statistics about Instagram’s demographics.

Here is a simple overview of the audience statistics:

• Instagram has more male users than females. There are 6% males and 49.4% females on Instagram. This shows that Instagram is split almost evenly in terms of gender. So, the platform is a suitable solution for reaching any gender.

Country-Based Instagram Statistics

• Instagram’s active user count has crossed 2 billion per month. However, India has the largest Instagram audience by country with 362.9 million users. While the US is the second largest country by Instagram users with 169.7 million people.

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• Instagram was the 4^th highest visited social platform in the US during May 2021. The top three were Facebook, Pinterest, and twitter.
• Instagram is incredibly popular in some countries. Brunei leads with 92% of its population using the platform. Guam comes in second with 79.2%, followed by the Cayman Islands at 78.8%. Other countries with high Instagram usage include Kazakhstan, Montenegro, and Iceland.

Age Related Statistics of Instagram

Instagram is the most famous among people between 18 and 34. About 60% of entire user count belongs to this age gap. That is why Instagram is a great platform to reach young adults and Millennials if they are your target audience.

People between 25 to 30 formed the second highest age group on Instagram which are about 57%.

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The gender distribution of Instagram users is almost equal. However,

• 6% of users aged 18 and older are female. On the other hand, 52.4% are male globally.
• Females of 18 or older are about 55.4% on Instagram while the males are about 44.6% in this age group in the US.

Education Demographics

When looking at education levels, Instagram usage shows some interesting trends as well. People with minimum education till high school are 37% on Instagram. This number increases to 50% among college graduates and goes up even more to 55% for those with education beyond college. This indicates that Instagram is particularly popular among those with higher education.

Regional Demographics  

In the United States, Instagram usage varies depending on where people live. About 53% of people in urban areas use the app, while 49% of those in suburban areas also use it. In contrast, only 38% of people living in rural areas are on Instagram.

User Behavior Statistics About Instagram

Stats About Popular Activities on Instagram

Instagram began as a photo-sharing app. However, now the Instagram Stories feature is what users enjoy the most. With 42% of users saying they love it watching Stories is the top activity.

Here are some other popular things people do on Instagram:

• Browsing the feed of followed accounts.
• Reels Watching
• Photos Sharing
• Receiving and sending direct messages

Shopping on Instagram is getting more popular. In actuality, 73% of online shoppers use Instagram to identify new products. This illustrates how Instagram has become one of the platforms for social interaction as well as for online shopping.

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5 Instagram User Preferences Stats to know

A mix of text, photos and videos makes about 35% of Instagram users like Stories.

70% of shoppers purchase products or services online via shopping on Instagram. In addition, some 44 percent of users shop on the app once a week or more.

19% of all U.S. adults begin their online product searches on Instagram. However, this number jumps to 36% for Gen Z users. This shows that Instagram is becoming an important platform for discovering and purchasing products, especially among younger people.

8 PM is your right content posting time on Instagram.

Interestingly, 28% of Gen Z users prefer sharing their Instagram handles instead of phone numbers when they meet someone new. This shows how important Instagram is for connecting with others.

Additionally, more than 50% of Instagram accounts check out the Explore tab each month, which helps users discover new content and accounts.

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Instagram Usage Frequency

Instagram has the most active users’ range. About 63% of users log in at least once every day, and 42% check the app multiple times a day.

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Instagram is third most popular social media platform after Facebook and Pinterest. So many people use it that allows it to go unnoticed. This level of activity clearly indicates that Instagram is a place where people love to be staying updated instantly, and connect with people.

Statistics About Marketing on Instagram

Instagram is a highly popular option besides Facebook for marketers.

According to January 2024, nearly 80% of marketing professionals were included in their digital campaigns by promoting Instagram.

Nearly 80% of marketing professionals were using Instagram as part of their digital campaigns as of January 2024.

Marketers are drawn to the app because of its huge global user base. Also, it includes people of all ages. Instagram still allows brands to connect with millions of younger and tech-savvy users. These users often turn to social media for shopping inspiration.

Marketers use Instagram also because of the amazing tools it provides. Brands can promote themselves through stories, posts, reels, and even an integrated shopping tab. These can be done with a free account. 

The platform also provides audience insights, targeting options, and performance tracking. These features help businesses reach their goals. Brands can use them for staying connected and getting quick feedback.

Over 55% of marketers plan to increase their use of Instagram in the future due to these features. So, it is an amazing solution to stay in trend and competitive.

Key Statistics on Instagram Ads and Businesses.

Instagram is an amazing platform for business and product promotions besides connecting with the right audience. It helps marketers understand how users engage with brands and provides opportunities to increase visibility and boost sales.

• Above 200 million businesses and brands are on Instagram for their products and services display.
• It is also becoming a favorite platform for B2B marketing. In fact, 33% of B2B marketers worldwide use Instagram to build relationships with clients, potential customers, employees, and industry professionals.
• A large 2% of Instagram users are looking for products, services and brands actively. It means the target users are interested in your offers and they are ready to grab them as well.
• Instagram is no longer only a social media platform, but rather is one of the best platforms for social commerce. In particular, 90% of users follow at least one brand and 70 percent of shoppers use Instagram to inform a purchase.
• It has an impressive advertising reach of almost 849 million users. This is also making it a perfect place to put your business to promotion. Moreover, 80% of social media marketers employ Instagram in their marketing pursuits.
• The average ads CPC on Instagram is approx. $1.23. This is competitive with other platforms and shows that advertising on Instagram can be very effective.
• As more people join Instagram, the reach of ads on the platform is also growing. There was a 2% increase in ad reach from last year.
• In 2023, Instagram ad revenue reached an impressive $50.58 billion. In-feed ads being the biggest contributor to this amount. Instagram Stories ads are generating 26.7% of the overall revenue. It is expected that Instagram's ad revenue will climb to $59.6 billion in 2024.

Instagram Content Statistics

Instagram Stories

Instagram Stories feature came in 2016. The inspiration for this feature was Snapchat Stories’ success.

Since then, people are happy to share little moments from their day by means of stories. They are used to sell their businesses and much more.

• Brand Stories on Instagram have an impressive completion rate of 85.3%. This means that many people watch the Stories from start to finish. It is important to share engaging content to achieve this.
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• Additionally, Instagram Stories have 500 million daily active The numbers are significantly growing after the launch of this feature. Marketers can grab this amazing option for not only sharing their content but also connecting to their followers.

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• Instagram Stories can also help brands guide people to their websites. Since all users can add links to their Story posts, it’s an effective tool for promoting products.

In fact, 50% of people go to business site after watching their products in stories. This highlights the potential of Stories to drive sales and engagement.

• If you are wondering whether to invest time in Instagram Stories then consider this. 58% of people tend to show interest in products after checking it from Instagram, It means Instagram stories provide a great way to build interest and connection with your audience.

Stats about Video Content on Instagram

• Among all the platforms, Instagram Reels are placing on top with regard to reach. With a reach rate of 37.87%, all other types of Instagram content cannot beat them. This is not the case, as Reels post has twice the average impression rate as other posts. These are easier to share as well. Instagram users share about 694,000 reels every minute in DMs.

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• Carousels, on the other hand, are the champions of engagement. They have the 10.15% engagement rate which is highest of all post types. You can easily align these swipe-able posts with your users and help them make interactions with your brand.
• Instagram Live is an amazing solution to build a connection with the audience. Over a million people watch Instagram Live videos every day, and nearly half of all influencers use Live to engage with their audience. Arguably, about 80% of users say they would love watching a live video than reading text posts.
• Finally, Instagram Stories remain the most popular content type overall. A whopping 71.92% of posts on Instagram are Stories, proving they are a go-to format for both creators and brands. Instagram offers numerous ways for connecting with your targeted audience.

Influencer Marketing Statistics and Facts

Social media is just one section of influencer marketing. But Instagram has gone a notch further. Instagram is really the only mobile platform to supercharge the influencer marketing trend. Thousands of brands work with the app’s most popular creators every day to promote to their audiences.

In 2023, the most popular niche was lifestyle when it comes to influencer marketing. The next popular categories are music and beauty. What makes Instagram so great for influencer marketing is its strong creator community and the many tools that influencers can use to promote brands.

For example, influencers use giveaway and promo codes to engage their audience actively. They even take over a brand’s Instagram account for a day. Mega-influencers can reach huge audiences, and their sponsored posts can generate massive value for brands. However, many businesses prefer working with nano- and micro-influencers. This is making their partnerships more personal and impactful.

When it comes to brands mentioned most by influencers, Instagram itself topped the list in 2023. The next top mentioned options were Zara and Barbie. This shows just how powerful influencer marketing can be in building brand visibility and connection.

Arguably, Instagram is the best option for influencer marketing. About 80.8% marketers are using influencer campaigns in 2024. If you are thinking about partnering with influencers, Instagram is definitely a smart place to begin.

Interestingly, most of Instagram influencers are nano influencers with followers count between 1,000 and 10,000 followers. They make up a significant 65.39% of all influencer accounts. Micro-influencers are the second largest group on Instagram with 27.73% of overall influencers.

These Instagram statistics help you to understand the influencer landscape on Instagram. So, you can strategize effectively. You can create a strong Instagram marketing plan that works for your brand by leveraging this information.